There will be a special "branding" police to watch over the branding and broadcasting rights during the events.
This means no person is allowed to broadcast even a snippet of the shows and surrounding area while enjoying it. It has been said in The Guardian that the "branding" police team will be checking every bathroom in every Olympic venue with the power to remove or tape over the manufacturer's logos even on soap dispensers, basins and toilets.
Britain already has various brand and copyright legislation for protection. However, Olympic Games are insisting on having their own rules. Locog insists the protection were essential in order to secure the contracts for the Olympic Games.
Source and full story in The Guardian
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